Sol the Sombrero
Mexico Is Always a Good Idea
Sol wants travelers to see more of Mexico than the resort. He visits local markets, orders the regional specialty, listens for live music, and looks for crafts made in the area.
He knows every part of Mexico has its own food, traditions, and history. Sol asks questions, follows local recommendations, and always leaves room in his suitcase for something handmade.
Did You Find Sol?
How fun—you found Sol!
Sol isn’t lost. We leave him near markets, resorts, restaurants, and cultural sites for someone new to find. If you found him, take a photo and tell us where he was.
You can take Sol to a local restaurant, a festival, or on your next trip. When you’re ready, leave him somewhere safe for another traveler to find.
How to Share Sol’s Adventure
- Take a photo of Sol.
- Tell us where you found him or where you took him.
- Tag @latitudebuddies
- Use #SolTheSombrero
Tell us what you ate, heard, or learned while Sol was there.
Sol Goes Beyond the Resort
See the markets, restaurants, festivals, and colorful places Sol has visited.
He wants to know what makes each place different.
About Sol
Sol likes resorts, but he also wants to explore outside the gates. He looks for local food, music, art, and traditions that tell him more about the place he is visiting.
Vibe
Colorful and proud of local culture
Loves
Markets, regional food, music, festivals, and handmade crafts
Catchphrase
“Let’s try the local one.”
Known For
Showing travelers there is more to Mexico than the resort
Sol’s Travel Style
Sol balances resort time with local experiences. He likes guided visits to markets and historic areas, family-friendly cultural activities, and celebrations that include regional food and music.
Sol gravitates toward
- Regional markets and locally made crafts
- Traditional food from different parts of Mexico
- Music, festivals, and community celebrations
- Historic towns beyond the resort areas
- Guided outings that introduce travelers to local culture
Where Sol Has Been
- Exploring regional food and traditions throughout Mexico.
- Visiting markets and coastal communities in Costa Rica.
- Learning about the cultures of Belize.
- Seeing the connections between Mexico and Spain.
Travel Tips Sol Loves
- Kaia Finds Her Rhythm on Isla Mujeres
- Frozen Daiquiris in New Orleans
- Why We Love All-Inclusives
- Joey’s Sweet Escape
Where will [Name] capture next?
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Part of the Latitude Buddies — travel companions designed to bring every journey to life.

