Introducing the Latitude Buddies: Your Travel Companions
Latitude & Leisure • May 28, 2025
Your travel companions:
At Latitude & Leisure, we believe every journey should be as unique as the traveler who takes it. That’s why we’re thrilled to introduce the Latitude Buddies—our playful mascots who bring personality and inspiration to every adventure.
Inspired by Jellycat’s whimsical plush characters, these little explorers have taken on personalities all their own. From Flip’s street-smart energy to Lulu’s sunny vacation vibes, each Buddy represents a different way to experience the world. They’re here to remind us that travel isn’t just about the destination—it’s about the stories we create along the way.
As we embark on new adventures, the Latitude Buddies will be right there with us, sharing their unique perspectives and helping us celebrate all the ways you can explore the world, your way.
So, whether you’re dreaming of a luxurious escape, a cozy retreat, or a spontaneous beach day, the Latitude Buddies are ready to inspire your next great journey. Let’s get rolling—Flip’s already got his skateboard out!
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Join Joey the Coffee Mug as he explores Thailand’s stunning dessert cafés—artful sweets, cultural flavors, and tips for tasting like a local.
Nervous about international layovers? Follow Coco the Coconut Drink through Hong Kong International Airport and discover why flying through Asia can be easier—and more high-tech—than you think. Travel tips, tech perks, and layover insights await!
Coco the Coconut Vibe: Chill, tropical, and effortlessly cool Loves: Pool bars, hammocks, and fruity drinks with umbrellas Catchphrase: "Keep it cool and coconutty." Coco is your beachy bestie, always on island time. Whether it’s Cancun or a cabana, she’s happiest where the breeze is warm and the drinks are cold.
Cassette the travel buddy tackles the age-old dilemma: how many shoes do you really need for a weeklong trip? Tips inside.
Jewel the Treasure Chest Vibe: Sparkly, curious, and full of surprises Loves: Hidden gems, luxe details, and finding beauty off the beaten path Catchphrase: "Seek wonder. Find treasure." Jewel’s not just about gold—she’s about meaning. A natural adventurer, she believes the best travel moments are the ones you never saw coming.
Lulu the Lemonade meets the world’s cutest ambassadors at the panda exhibit—sunshine, smiles, and sweet moments at a must-see destination.
Flip the Skateboard rolls into Petco Park for his first MLB game—skyline views, stadium snacks, and big-league fun with the Latitude Buddies.
Flip the Skateboard makes his debut at San Diego’s Petco Park—skyline views, stadium snacks, and big-league vibes with the Latitude Buddies crew.
